Team Garmin-Sharp today unveiled its new jersey from technical clothing supplier Castelli, along with exciting collaboration news with global conservation organization WWF (World Wide Fund) and the team’s official off-bike athletic footwear and clothing sponsor New Balance.
The partnership with the WWF came after Dan Martin’s win in Liege-Bastogne-Liege. With the line approaching Dan Martin was chased by a fan in a panda suit, leading to a huge social media campaign that lasted all the way until the Tour of Beijing in October.
“We are honored to partner with WWF and help its critical mission of creating a future where people live in harmony with nature,” says Jonathan Vaughters, CEO, Slipstream Sports and Team Garmin-Sharp. “We’re thrilled to contribute to WWF’s efforts to ensure that cyclists, cycling fans, and everyone else have a healthy, thriving planet to enjoy for generations to come.”
“This collaboration is a natural fit for WWF because athletes and fans can be great advocates for the environment,” says Maria Boulos, Director Corporate Partnership, WWF International. “Cyclists do the sport they love outdoors, and they want to have beautiful landscapes and clean air and water to enjoy – not just today, but forever.”